The Alliance
Why we exist, how we run, and what membership actually gives you.
The alliance is founded on the belief that collaboration across markets, business models and competencies lets members respond more effectively to shared challenges — and emerging opportunities.
By combining the knowledge and experience of small and mid-sized lotteries, alongside leading industry and technology suppliers, we foster a collective approach to development that benefits everyone at the table.
A developing network of knowledge exchange.
What being in the alliance gives you.
A trusted community
Independent and member-driven — built on trust, openness and equal voice. Regardless of size or market, every member shapes the alliance’s direction.
Shared knowledge & industry insights
A trusted platform for exchanging knowledge, experience and best practices — across markets, without borders.
Collaborative projects
Members propose, prioritise and lead joint projects tackling shared challenges. By pooling resources and expertise, we achieve together what’s difficult alone.
Market insight & competitive awareness
Stay ahead of market shifts, consumer trends, regulatory changes and emerging practices — before they become urgent.
A direct peer-to-peer network
A strong network of lottery executives, specialists and industry experts. Real relationships, real trust, real collaboration.
Long-term partnership value
Membership isn’t about quick wins. It’s about building the resilience, competitiveness and relevance to thrive in an evolving landscape — for the long run.
The alliance is governed by a Steering Committee — guided by clear principles and shared values.
The Steering Committee runs the day-to-day
- Member relations and onboarding
- Meetings and events
- Projects and working groups
- The knowledge-sharing platform and forum
- Turning decisions into action
Everything we do is grounded in
- Trust and confidentiality
- Transparency and accountability
- Equal voice and fair representation
- Independence and neutrality
- Member-driven priorities and a willingness to share
- Responsible and ethical conduct
Where the sharing actually happens.
The Insight Hub
A dedicated online space where members share knowledge, post inquiries and collaborate on projects — game performance, customer behaviour, emerging trends, regulatory developments, operational challenges. Everything members need to make better decisions, faster.
Slack channels
Direct access to lottery executives and industry specialists. Fast, accurate, and always open.
Working groups & project teams
Formed around specific topics and initiatives — member-driven, voluntary, and focused on clearly defined objectives, time-limited or ongoing. They deliver insights, recommendations or solutions, and report back to all members.
Events & meetings
Digital platforms keep the alliance connected day-to-day — but nothing replaces the room. Face-to-face meetings build the trust that lets members share sensitive experiences, honest challenges and hard-won lessons.
There's room in the formation.
We're eight members — and built to grow. If you run a lottery and want peers who share, meet and build, we'd like to hear from you.
Apply to join