← All workshopsONLINE WORKSHOP · LOTTERY ALLIANCE

Loyalty & Retention

Date18 August 2026
FormatOnline

A 3.5-hour online session for Alliance members and their teams — built around shared learning.

The alliance will meet for the first workshop after the summer with emphasis on how we all work with customer loyalty and retention across touchpoints and channels. Two incredible keynote speakers are already planned for the event.

What we'll cover
  • Share experiences and approaches to loyalty and retention across lotteries.
  • Benchmark current initiatives, tools, and customer-engagement strategies.
  • Explore industry best practices and future opportunities.
  • Gain insight into loyalty technology and gamification from our two keynotes.
  • Identify areas for collaboration and further knowledge sharing in the Alliance.
Agenda
10.00 – 10.10Welcome to the workshop
10.10 – 10.40Keynote 1 · speaker TBD
10.40 – 12.00Member presentations
10.40Landbrugslotteriet
11.00Maxa
11.20Folkspel
11.40Varelotteriet
12.00 – 12.30Lunch
12.30 – 12.50Member presentations (cont.)
12.30Lottery University Iceland
12.50 – 13.20Keynote 2 · speaker TBD
13.20 – 13.30Closing of the workshop
Loyalty & Retention — Lottery Alliance